The Edge Blog
News & advice from Kevin Johnson
Latest · July 14, 2026 · 4 min readNavigating the Central Florida Market in 2026How can first-time home buyers successfully navigate the Central Florida market in 2026? Navigating the Central Florida real estate market in 2026 can seem daunting, especially for first-time home buyers. However, with t…
Kevin JohnsonCEO & Managing BrokerWinning with Buyers · July 9, 2026 · 4 min readBest Central Florida Neighborhoods for First-Time Buyers in 2026From affordable Clermont lake views to Lake Nona's high-tech amenities, discover the Central Florida neighborhoods that give first-time buyers the mos…Kevin JohnsonCEO & Managing BrokerReal Estate · July 4, 2026 · 2 min readDiscovering Investment Opportunities in Central FloridaWhat are the current investment opportunities in Central Florida? Central Florida is buzzing with potential for investors seeking profitable opportuni…Kevin JohnsonCEO & Managing BrokerMay 27, 2026 · 3 min readTiming Your Sale: When to List in Central FloridaWhen's the best time to sell my home in Central Florida?The optimal timing to sell your home in Central Florida can significantly impact your sale pri…Kevin JohnsonCEO & Managing BrokerFebruary 18, 2026 · 4 min readDisney's Expansion Boosts Orlando Real EstateWondering how Disney's theme park expansions are reshaping the Orlando housing market?Recent developments by Disney are significantly influencing Orla…Kevin JohnsonCEO & Managing BrokerDecember 6, 2025 · 6 min readWhat's The Difference Between Being Pre-Qualified or Pre-Approved for a Mortgage?What's The Difference Between Being Pre-Qualified or Pre-Approved for a Mortgage?Snippet answer: Being pre-qualified for a mortgage is an informal est…Kevin JohnsonCEO & Managing BrokerSeptember 10, 2024 · 3 min readHouse Hunting in Central Florida: Top 5 Tips Every First-Time Buyer Needs to KnowHello there! If you're reading this, it means you're ready to take a leap onto the exciting ladder of homeownership. As your number one real estate re…Kevin JohnsonCEO & Managing BrokerFebruary 15, 2024 · 3 min readMaximize Your Profit: 5 Insider Secrets Every Florida Home Seller Should Know for 2024When it comes to selling your home in Central Florida, success lies in the details. At CENTURY 21 Edge, we're not just about transactions; we're about…Kevin JohnsonCEO & Managing BrokerAugust 1, 2023 · 3 min readSellers: Don’t Let These Two Things Hold You BackMany homeowners thinking about selling have two key things holding them back. That’s feeling locked in by today’s higher mortgage rates and worrying t…Kevin JohnsonCEO & Managing BrokerJuly 20, 2023 · 4 min read5 Top Things to Consider When Selling Your HouseSelling your house can be daunting, especially if you are doing it for the first time. With the right mindset and preparation, you can make it through…Kevin JohnsonCEO & Managing Broker